Work / E-commerce

E-commerce
websites

Online shops and author stores with clear product storytelling, strong brand feel, and a path from browse to buy.

All work  ·  Websites for trades

Selected projects

Shops built to sell

Real builds focused on products, brand and conversion - scroll each design, then open the live site or full case study.

book.wainshop.com
Wain Book website screenshot

Wain Book

Open the live website

Live preview
E-commerce Author Brand

Wain Book

An author bookstore for Beata Karaskova - a library of living books where each title is a door into its own world, with Amazon as the path to take a book home.

Result: Each title has its own world, with a clear path from browsing to Amazon.

Client Beata Karaskova - author bookstore
Focus Story-led browsing, brand atmosphere, Amazon sales
Type E-commerce / author site
Live book.wainshop.com

The challenge

  • Present multiple book worlds without a flat catalogue feel
  • Keep a premium, literary atmosphere while still selling
  • Guide readers from discovery to Amazon purchase

What we built

  • Immersive library homepage with clear collection portals
  • Story-led UX for children's magic, poetry and more
  • Voice/atmosphere options that feel on-brand
  • Strong path from browsing a world to buying on Amazon
wainshop.co.uk
Wain Shop website screenshot

Wain Shop

Open the live website

Live preview
E-commerce Brand Storefront

Wain Shop

An original tees and hoodies store needed a storefront that felt on-brand, easy to browse, and built for conversion - not a cluttered catalogue.

Result: Tees and hoodies lead, with a clean path from browse to buy.

Client Wain Shop - apparel storefront
Focus Product clarity, brand feel, checkout path
Type E-commerce website
Live wainshop.co.uk

The challenge

  • Make products the hero without visual noise
  • Keep brand personality strong across product pages
  • Support a clean path from discovery to purchase

What we built

  • Product-first layout with clear hierarchy
  • Brand-forward presentation for tees and hoodies
  • Store structure designed for browsing and conversion
  • Mobile-friendly shopping experience

Planning an online shop?

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